Stay True to You

“The Center for Disease Control has identified teen pregnancy prevention as a Winnable Battle. With additional effort and support for evidence-based, cost-effective strategies that we can implement now, we will have a significant impact on our nation’s health.” (Source: CDC.org)

The number of babies born to teen mothers in Rochester has declined 2008. Despite this progress, Rochester still has one of the highest rates of unintended pregnancy in New York State, and our community’s averages are still above national numbers. 

Over the past year, Causewave helped to convene a powerhouse of local experts to create the Stay True to You campaign. The initiative is focused on reducing the number of unintended pregnancies in young women by improving access to and awareness of all available contraception methods. The Steering Committee determined that the key message should aim at educating young women so that they can make informed reproductive choices without judgment.

JAY, a local advertising and marketing agency, created and donated an eye-catching messaging with media to intrigue young women to learn more about their birth control options. Additional key pro bone production partners include Entercom Rochester, Whitman Consulting, City Blue Imaging Services, Soucier Design, Initial Here Creative Services and Accountable Digital.

Our partners on the Stay True to You campaign include Action for a Better Community, Healthy Baby Network, Highland Family Planning, Hoekelman Center at URMC, IBERO American Action League, Jordan Health, Metro Council for Teen Potential, Monroe County Department of Public Health, Planned Parenthood of Central and Western New York, Rochester City School District and Rochester-Monroe Anti-Poverty Initiative.

Visit www.staytrue2u.org to learn more.