Catholic Charities Community Services

Partnered with Causewave Community Partners on: Brand Development, Aligning Programs with Core Values

"As a new Executive Director, managing change was a priority. When I came to Catholic Charities Community Services, I found a profoundly dedicated staff with a proven track record, and rapidly changing state-wide systems that directly impacted our work. Causewave Community Partners helped us utilize best practices for managing the necessary internal changes in order to keep pace with the external world. These practices included involving staff at multiple levels, identifying and empowering formal and informal leaders to be champions for change, and looking critically at current processes and envisioning the desired state. For us, the branding process was about much more than marketing; it facilitated much needed change across our entire organization."

Lori VanAuken, Executive Director,

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Alzheimer's Association Rochester and Finger Lakes Chapter